Our mission

PHILOSOPHY OF ANNA ESHWOOD

TO LIVE BY CHOICE, NOT BY CHANCE.
TO BE MOTIVATED, NOT MANIPULATED.
TO BE USEFUL, NOT USED.
TO MAKE CHANGES, NOT EXCUSES.
TO EXCEL, NOT COMPETE.
I CHOOSE SELF-ESTEEM, NOT SELF PITY.
I CHOOSE TO LISTEN TO MY INNER VOICE,
NOT TO THE RANDOM OPINIONS OF OVERS.
I CHOOSE TO DO THE THINGS THAT YOU WON’T SO I CAN CONTINUE TO DO THE THINGS YOU CAN’T!

We do not teach how to make creative haircuts. We educate designers with independent thinking and bring up masters of their craft.

HAIR CRAFT

Our mission is to create CULTURAL MOVEMENT INSIDE THE PROFESSION.

We teach our students to work with hair according to the laws of design and geometry.

Our main task is to create a functional design that will last for a long time and do it following the rules of minimalism. Nothing extra!

We believe that good taste and the art of creating beautiful designs comes only with practice. HOWEVER, PRACTICE IS USELESS WITHOUT KNOWLEDGE.

HAIRCUTS OR DESIGNS

A haircut is a construction, which must be built according to the laws of geometry and correct proportions.

Disregard of these laws and intuitive visual approach result in bad mistakes and non-functional designs of poor quality.

Proper technical construction of hair designs is a complicated skill that demands dedication. 

We provide knowledge for the chosen ones, for those who want to master technical skill and become expert designers and real professionals.

IF YOU ARE DOING SOMETHING, DO YOUR BEST.

We believe that when you choose a profession or a craft, you get on the path of self-improvement and you have to contribute to this profession.

It is not just a way to earn your living; it is YOUR INDIVIDUAL PATH!

Follow it as well and right, as you can. Live your life consciously and give people GENUINE QUALITY.